SAP
CLIENT FACING, ACCOUNT WITH MAJOR TOM AGENCY, 2021
GOAL
CREATE AN INDUSTRY LEADING SOCIAL MEDIA COMMUNITY
STRATEGY
TREAT SAP BTP SOCIAL PLATFORMS LIKE WE WOULD TREAT THE SOCIAL PLATFORMS OF PUBLICATIONS (FORBES, WSJ)
  • SOCIAL MEDIA STRATEGY

  • EDITORIAL PLANNING

  • CONTENT CREATION

  • CREATIVE DIRECTION

OBJECTIVES
  • ELEVATE SAP BUSINESS TECHNOLOGY PLATFORM SOCIAL MEDIA CONTENT
  • BUILD BRAND AFFINITY WITH SAP AUDIENCES
  • DRIVE ENGAGEMENT OF SAP EVENTS AND RESOURCES
OUTCOMES
OVER 6 MONTHS OF MANAGEMENT
3,000 +
Pieces of Content Posted
100m +
Reach
800,000 +
Engagements
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PLATFORM PLANS
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